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Apex’s team of experienced, talented web designers provides a lot more than the "eye candy" for
a user interface. Our creative services include strategizing effective user experiences, aligning
with business requirements, creating visual concepts, developing intuitive site structure and
navigation, and integrating with backend services. Did we mention that we make it look great?
Beauty, power and passion at your service!
The creative group is all about embodying a rich and pleasing user experience in web and interactive
media. Our real world sites include images optimized for online viewing and/or the printed page, and
dynamic media such as Flash and digital video where effective. Our complete end-to-end services
combine HTML page design with industrial-strength backend and middle layer integration. We support
content management and ease of maintenance through template-based page design.
Using concrete and easy-to-understand tools such as user-oriented scenarios, storyboards, content
flows and site maps to help visualize solutions, we design the best interaction and provide guidance
to everyone involved in building the site or web application.
Our goal is to make each site as self-evident as possible, to make the experience of using the site
an effortless one. Each feature and element of a page must be self-explanatory. Whatever you are
looking for, it should be obvious. Life is too short and precious to waste pondering a web site's
enigmas. It is hard work to create an effortless experience - we succeed because we adhere to
conventions where these are well established, use common sense, apply usability notions when
relevant, and above all, test, test, test. We test our ideas on both our customers and their
representative users with storyboards, site maps, menu structures and other tools. We use these
as feedback loops to learn together, to modify and improve our designs, long before any code is
even written.
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